Strategic Marketing Workshops for a local community Football Club

•     Suzanne has been with Santos Football Club since the beginning and designed the logo and kits and for the club.

•     Suzanne has 20 years expeience working as a designer for agencies, big organisations, councils and SME’s.

•     Suzanne still loves design however she is now interested in becoming a brand strategy expert that she give strategic value to businesses and help them grow.

I believe that while I’m learning to become a brand strategist it would be good to help a worth while community project.

 

The Challenge

The strategic marketing workshops have provided our Football Club with clear goals for the coming years and Suzanne led the sessions superbly. Previously we were floating along, moving from one issue to another and it was difficult to identify progress and purpose. The workshops gave our committee ownership and responsibility and we now have clear measurable objectives that drive forward our committee meetings and that will make the Club successful.

•     You will have distinguished Santos from the competition. The insights will give you a competitive advantage that you can build on and sustain. A powerful brand proposition to take on your competitors more effectively.

•     You will have a clear purpose for why you are engaging players, there families and sponsors. It will help to align your marketing more closely with your customers and even make inroads into new markets.

•     You will be able to communicate with your customers more clearly. Be more likely to attract and maintain loyal customers.

•     Provide consistency for your customers, but it provides focus for employees. A clear brand vision helps make sure everyone is working towards the same objectives. 

•     Branding created for Santos Football Club in 2008 -  not altered since

•     Distinctive Santos logo and colours

•     There is an official website

•     Socail Media accounts

    - Facebook (??? followers)

    - Twitter (233 followers)

An opportunity too...

•     Project the image of a modern, forward-looking Football Club, appropriate to values and requirements.
•     Strengthen and promote key messages of trust, safety and high quality coaching.
•     Be distinctive - create a true sense of separation from other football clubs.

• Heyside FC

• Chadderton Park FC

• Royton town AFC

The Solution

Suzanne’s workshops offer to support and help Santos Football Club create it’s own Marketing Strategy.

When would the committee feel it would be a good time to attend the workshops and how far apart the workshops should be?

 

 

 

Revealing the Santos Football Club Brand Storyboard

Once I had the board's finding I helped to interpret them and the club received a Marketing Strategy storyboard that expressed their brand insights. This gave them a clear idea of where the club is now, where it wants to go and how it is going to get there.

I believe that while I’m learning to become a brand strategist it would be good to help a worth while community project.

Discovery Process Photos

Some snapshots taken at the Discovery worskshops

Our community centre meeting area in the bar

The strategic marketing workshops have provided our Football Club with clear goals for the coming years and Suzanne led the sessions superbly. Previously we were floating along, moving from one issue to another and it was difficult to identify progress and purpose. The workshops gave our committee ownership and responsibility and we now have clear measurable objectives that drive forward our committee meetings and that will make the Club successful.

- Santos Football Club

The new mascot for Santos