Packaging and Marketing Materials design for Coca Cola and Butlins
The most prominent part of the packaging is the 'Butlins' brand name, followed by a changeable family holiday-themed image to add flexibility as the cup designs change for each offer.
I used warm and friendly illustrations to create this packaging design. I also kept in keeping with Butlins brand guidelines by usng their retro 1950s style of font which gives the design a contemporay yet nostalgic feel.
The powerful use of illustration communicates the fun, happy relaxed Butlins feeling with attention-grabbing power, on-shelf and on Instagram.