Graphic design and illustrations for the General Medical Council

The Challenge

The General Medical Council work to protect patient safety and support medical education and practice across the UK. We do this by working with doctors, employers, educators, patients and other key stakeholders in the UK's healthcare systems. Here you can learn more about what we do.  

While I contracted as a digital and graphic designer at the The General Medical Council as part of the Digital Transitions team I was asked to refresh their external and internal digital and print marketing materials and information graphics. Even though the GMC is an authority and sets the standards for doctors they also have a supportive role. Research had found that their current marketing materials were too clinical, corporate and in some cases the graphic design lacked consistency and did not have a professional finish. The internal communications team also required new and innovative ideas and wanted their designs to be 'bold and bright' to reflect the attitudes of the employees.

A few examples of the GMC's marketing materials and information graphics before the change

The Solution

While working as a graphic and digital designer at the GMC I worked closely with a number of teams and identified the following needs:
• Project the image of a modern, forward-looking organisation, appropriate to values and audience requirements. 
• Strengthen and promote key messages of trust, solidity, neutrality.
• Show support for doctors and patients.
• Be distinctive

 

 

Design of a new aesthetic for GMC icons, diagrams and illustrations 

I was asked to design a number of flow diagrams to help guide doctors that were to be accessed in the support pages of the GMC website and in a printed report.

GMC diagrams, charts and infographics

I was asked to design a number of flow diagrams to help guide doctors that were to be accessed in the support pages of the GMC website and in a printed report.

GMC website decision tool icons

I was asked to design a set of icons for the GMC website's decision tool that guides doctors through a number of important decision making processess. The icons needed to express the feeling that the GMC supports doctors therefore I designed them in way that was friendly, human and approachable. Like most good icons they also needed to be easily understood, recognizable and designed using the company brand guidlines.  Icons are also a great way to save space and they make good touch targets especially when used on mobile.

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Revalidation Icons

These icons were created to differentiate the guides to revalidation for doctors at different points in their careers.

GMC research and theme icons

A cohesive set of icons were required to for the research archive section of the GMCs website to help the user to differentiate between each of the items. The thumnail images that displayed each item were also colour coded and subtle photography was used so that the user can easily identify each of the four categories.

Illustrations for GMC news page items

Ths image shows a few of the illustrations I created for the news page items on the GMC website. It was important that the images attracted the eye of the audience so that would read the stories that they illustrated.

GMC icons and Illustrations

I was asked to design a number icons and illustrations to guide doctors through a number of processes. These were used for printed reports and were available to download of the GMC website.

GMC Word Document template design

This is a word document template I designed containing an icon for the GMC so that teams can have their own template to create documents that contain the new GMC aesthetic. This helps to make all documents consistent and recognisable as a GMC document.

GMC support illustration

This is an infographic that I helped to design to symbolise how the GMC is taking action to address the issues that had been raised with them about the environments in which doctors work, and the impact of systems pressures on medical practice. This was a quick response design in response to a court case.

GMC Impact report

This is an infographic that I helped to design to symbolise how the GMC is taking action to address the issues that had been raised with them about the environments in which doctors work, and the impact of systems pressures on medical practice. This was a quick response design in response to a court case.

GMC Differential Attainment Postcard

Research shows that those from a black or minority ethnic (BME) background and women are less likely to be successful in assessments than other groups. This occurs across many professions including medicine and is called differential attainment (DA). This is a postcard I created that was handed out at a GMC event to give information about what the GMC is doing to tackle DA.