Illustrating Logos for a

Paper Recycling company

The Challenge

Fifth Nightclub is a popular student nightclub in the centre of Manchester. It is the biggest nightclub in Manchester. After years of promoting their NYE event they released that there printing and online marketing material were lacking in interest to the youth market and needed designs which were more on trend, reflecting the tends and what turns young people on. 

Fifth nightclub celebrates diversity, bringing people from all different backgrounds together with one shared collective love, the music. Fifth, formaly known as Fifth Avenue has a long history of celebrating music. During the 90s it was at the forefront of Manchester's Indie and Brit Pop music scene, while also playing progessive and alternative dance. However Fifth hasnt forgotten its roots it has evolved for the now generation and plays current Dance, Hip Hop and R'n/B. It is open 5 nights a week, it has 3 rooms and so there is always something for everyone. There are also ticket and drinks promotions enabling students to have fun on a tight budget.

The designs that they had showed minimal stylised posters in a city surrounded by nightclubs trying to do the same thing. I was hired to boost Fifth Nightclubs New Years Eves Party apperance and make it more visually relevant. It needed to appeal to a whole range of students with a variety of musical tastes. Therefore the task to please everyone is always a tricky one.

The Solution

Fifth Nightclub is a popular student nightclub in the centre of Manchester. It is the biggest nightclub in Manchester. After years of promoting their NYE event they released that there printing and online marketing material were lacking in interest to the youth market and needed designs which were more on trend, reflecting the tends and what turns young people on. 

Fifth nightclub celebrates diversity, bringing people from all different backgrounds together with one shared collective love, the music. Fifth, formaly known as Fifth Avenue has a long history of celebrating music. During the 90s it was at the forefront of Manchester's Indie and Brit Pop music scene, while also playing progessive and alternative dance. However Fifth hasnt forgotten its roots it has evolved for the now generation and plays current Dance, Hip Hop and R'n/B. It is open 5 nights a week, it has 3 rooms and so there is always something for everyone. There are also ticket and drinks promotions enabling students to have fun on a tight budget.

The designs that they had showed minimal stylised posters in a city surrounded by nightclubs trying to do the same thing. I was hired to boost Fifth Nightclubs New Years Eves Party apperance and make it more visually relevant. It needed to appeal to a whole range of students with a variety of musical tastes. Therefore the task to please everyone is always a tricky one.

After Zoo Thursdays was launched mobile visits increased by 54%, online ticket sales increased by 37% and door tickets sales increased by 25%. The branding for Zoo was much stronger, engaging and gave a true reflection of the club night.

Suzanne is a very creative designer and incredibly talented. She has a very strong work ethic, works very hard, is very dedicated to her work. I believe her strengths lie in the ability to listen to her customer requirements and turn them into an amazing design. Her patience, attention to detail, and style is impeccable. 

Having worked alongside Suzanne many times. In particular spending a vast of time with our New Year’s Eve branding, posters, flyers, e-shots and social media ads. With our needs and specifics having to change from day to day, as quickly as our demands were met, they often needed changing again. Suzanne was always happy to work around the mayhem and be very accommodating to our needs. I highly recommend Suzanne and I'm looking forward to working with her again in the future.