Refreshing Promotional Materials

The Challenge

These designs were for a unique business service which included Mailboxes Etc franchise and Printing.com  franchise in one shop on the Didsbury, Manchester high street. They provide a couriers, postage and packaging services from the Mailboxes Etc department and printing, copying, scanning and much more from the Printing.com department. It was my job to design advertising and marketing materials to let people know in a eye catching way which would appeal to the art and culture loving community in Didsbury.

The Solution

I designed these large scale advertisment posters to promote a Mailboxes/Printing.com franchise in Didsbury, Manchester, UK.  The store manager at the time who came from a marketing and copy-writing background gave me the line "All your business needs under one roof". From working at the shop and chatting to customers he released that most did not understand that they have two franchaises in one store and that they offered such a wide variety of services.

I created it using the LetterMpress app on my iPad to get a an authentic letterpress style. I felt this approach was appropriate because it has a bold independent feel and is nostalgic for the way that print shops would work using a Letterpress. Also the inclusion of the brown paper look relates to the postage and packing that the shop does. The shop is in the middle of the houses shows that it is an important part of the community and promotes the importance of a local printer even in this digital age.

I was told by the area manager of the store that the Head of Mailboxes Etc. UK, Simon Cowie said that he was "very impressed" when he saw the original posters. A great response from the head of such a large national company.

 

Above photos: Cardboard Crafts by Mark O'Brien

Window art by Suzanne Murphy