Holts Auto are experts in car care and maintenance, Holt Lloyd offer products and services from top-of-the-range brands: Holts, Redex, Simoniz and Prestone.
While working as a Multimedia Executive as part of the Holts Auto marketing team I worked alongside the Digital Marketing Manager to create YouTube video content to expand Holts Auto's customer base especially to younger people.
Video content is one of the best ways to drive brand awareness while increasing brand recognition. We found unique, fun, and personal ways to incorporate video content into the marketing strategy. Mainly we made how-to videos. Consumers are always searching the web with questions, so we created videos to provide the answers.
My responsibilty was filming the videos on a home video style camera, video editing and animation. These are quick low budget productions which pushed our creativity.