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Flexible logo design for M1 Health

The Challenge

M1 Health is a personal training, corporate and private health consultancy. They focus on improving health and vitality along with rapid body tranformation through the medium of nutrition consultation, excerise prescription, supplimentation protocol and lifestyle advice. My job was to design a logo that represents this unique service in a timeless and distinct way. 

I designed it in a way that symbolises the science and forward thinking behind health and fitness, at the same time including a flexible, visual element that can identify the brand when the logo isn’t shown. This helps to keep the identity fresh, allowing for a variety in reproduction across different marketing materials.

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