Refreshing the GMC annual conference

The Challenge

The General Medical Council work to protect patient safety and support medical education and practice across the UK. Each year they have a conference attended by delegates for a day of interactive workshops, discussion and debate with speakers including doctors, international experts, educators, NHS staff and more.

I was asked to come up with a new title and look and feel for the event. In the past the visual identity of the conference was found to be quite clinical and some would say 'cold' with its clinical sounding title, imagery and colours. During my contract for the GMC I was asked by the marketing manager to create a new visual identity for the conference that reflects how this is an inviting and approachable event.

A few examples of the GMC annual conference visual identity before the change

The new 'look and feel' for the GMC annual conference

The marketing team felt that the 'look and feel' of the conference should be relatable to everyone including general public and not just medical and corporate professionals. They wanted the GMC's perception to be supportive.

To do this I came up with a new name and title for the conference that is 'Together' to show that this event is about the GMC and delegates coming together in support of one another.

I adopted a new vibrant blue colour that had been suggested to me by the team becasue this bright blue had a modern feel compared to the GMC's existing dark navy blue. I also used a complimentary splash of orange to the event designs including the event title 'Together' and other titles that needed to express the warm feeling of support.

It was important that the new GMC conference identity was consistent throughout all marketing materials such as invitations and promotional emails. Working alongside the marketing team I helped to design everything from exhibition stands, various documents, T-shirts, lanyards to maps and powerpoint presentations. Even though it was agreed that the GMC navy blue was tweaked to a 'new fresh blue' we had to follow GMC brand guidelines.

Design of a community wall

At this wall delegates can discuss the topics displayed and respond by writing their own comments and sticking them onto the wall. Delegates also have the opportunity to add their own topics to the wall.