Refreshing the GMC annual conference

The Challenge

The General Medical Council work to protect patient safety and support medical education and practice across the UK. Each year they have a conference attended by delegates for a day of interactive workshops, discussion and debate with speakers including doctors, international experts, educators, NHS staff and more.

I was asked to come up with a new title and look and feel for the event. In the past the visual identity of the conference was found to be quite clinical and some would say 'cold' with its clinical title, imagery and colours. During my contract for the GMC I was asked by the marketing manager to refresh the look and feel of the conference and make it to be a more inviting and approachable event. It was also felt that the 'look and feel' of the conference should relate to everyone including patients, and not just people from medical and corporate professions.

A few examples of the GMC annual conference visual identity before the change

Design of a community wall

At this wall delegates can discuss the topics displayed and respond by writing their own comments and sticking them onto the wall. Delegates also have the opportunity to add their own topics to the wall.