Refreshing the GMC annual conference
The General Medical Council work to protect patient safety and support medical education and practice across the UK. Each year they have a conference and are by delegates for a day of interactive workshops, discussion and debate with speakers including doctors, international experts, educators, NHS staff and more.
I was asked to come up with a new look and feel for the event. In the past the visual identity of the conference was found to be quite clinical and some would say cold. When I contracted for the GMC I was asked by the maketing manager to refresh the look and feel of the conference and make it to be a more inviting and approachable event.