Refreshing the GMC annual conference

The Challenge

The General Medical Council work to protect patient safety and support medical education and practice across the UK. Each year they have a conference attended by delegates for a day of interactive workshops, discussion and debate with speakers including doctors, international experts, educators, NHS staff and more.

I was asked to come up with a new title and look and feel for the event. In the past the visual identity of the conference was found to be quite clinical and some would say 'cold' with its clinical sounding title, imagery and colours. During my contract for the GMC I was asked by the marketing manager to create a new visual identity for the conference that reflects how this is an inviting and approachable event. The marketing team felt that the 'look and feel' of the conference should be relatable to everyone including patients and the general public, not just people from medical and corporate professions.

A few examples of the GMC annual conference visual identity before the change

The new 'look and feel' for the GMC annual conference

The marketing team felt that the 'look and feel' of the conference should be relatable to everyone including patients and the general public, not just people from medical and corporate professions. They wanted to soften the GMC's perception and broaden it's appeal.

To do this I came up with a new name and title for the conference that is 'Together'. I felt that this title expresses that the GMC conference is about delegates coming together in a warm, welcoming and memorable way.

I adopted a new vibrant blue colour that had been suggested to me by the team. I felt that this blue had a fresh modern forward thinking feel compared to the GMC's existing old fashioned 'old boy school' dark navy blue. I also used a complimentary splash of orange to add warmth and make more of emotive typography such as the name of the event 'Together' and other titles that needed to feel supportive.

It was important that the new GMC conference identity was consistent throughout all marketing materials such as invitations and promotional emails. Working alongside the marketing team I helped to design everything from exhibition stands, various documents, T-shirts, lanyards to maps and powerpoint presentations. Even though it was agreed that the GMC navy blue was tweaked to a 'new fresh blue' we had to follow GMC brand guidelines.

Design of a community wall

At this wall delegates can discuss the topics displayed and respond by writing their own comments and sticking them onto the wall. Delegates also have the opportunity to add their own topics to the wall.