Prestone Eco Refill Winter Screen Wash
The Challenge
Holts Auto provides products and services from leading brands, including Prestone. Prestone Eco Refill Screen Wash is a super-concentrated formula designed to help reduce plastic waste. It’s better for the environment while still delivering the same high-performance cleaning as our ready-to-use screen wash.
As a Multimedia Executive on the Holts Auto marketing team, I collaborated with the Digital Marketing Manager to produce YouTube video content promoting Prestone Eco Refill Screen Wash, with a focus on engaging a younger audience.
Movie filming, editing and animation
The Solution
Video content is one of the best ways to drive brand awareness while increasing brand recognition. We found unique, fun, and personal ways to incorporate video content into the marketing strategy. Mainly we made how-to videos. Consumers are always searching the web with questions, so we created videos to provide the answers.
My responsibilty was filming the videos on a home video style camera, video editing, icon design and animation. These are quick low budget productions which pushed our creativity. I also created a seried of YouTube stories and a variety of engaging social media posts.
Results
We created useful content that promoted Prestone Eco Refill in front of more people across our website and social media to increase sales.
