Holts Auto

The Challenge

Holts Auto are experts in car care and maintenance, Holt Lloyd offer products and services from top-of-the-range brands: Holts, Redex, Simoniz and Prestone.

While working as a Multimedia Executive as part of the Holts Auto marketing team I worked alongside the Digital Marketing Manager to create YouTube video content to expand Holts Auto's customer base especially to younger people. 

Movie filming, editing and animation

The Solution

Video content is one of the most effective ways to build brand awareness and strengthen recognition. We explored unique, fun, and personal approaches to integrating video into the marketing strategy, with a strong focus on creating how-to content. Since consumers are constantly searching online for answers, we produced videos that directly responded to their questions.

My role involved filming using a home-video style camera, as well as handling video editing and animation. Working with quick, low-budget productions challenged us to think creatively and make the most of our resources.

Results

We created useful content that is targeted toward a particular demographic, to increase sales. Promoting products in front of more people on YouTube means that the Holts Auto website will get more ad clicks, website traffic, and sales over time.

Behind the scenes