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22nd January 2017 - No Comments!

Working with Cardboard Craftsman Mark O’Brien

I was freelancing for a Mailboxes Etc. store in Manchester Didsbury, designing posters, stationery and other print materials when the store owner asked for some ideas for a new shop window to launch the new ownership of the store which could be used to promote the store in press releases on the stores website and social media. Didsbury is a well known 'trendy' and part of Manchester with designer cafes and sophisticated at galleries. Therefore I knew that the usual vinyl window stickers that you see in so many other high street stores would not stand out amongst the crowd.  Therefore I put forward the idea of hiring a Cardboard Craftsman artist called Mark O'Brien. He was a well know  in the community having exhibited at the Contact Art Gallery in Manchester. While also exhibiting in Tokyo and having worked for a numeber of companies such as the BBC and giant retailer Schuh creating window displays that have featured in Oxford St London. You can see his portfolio here: www.mark-obrien.co.uk

I briefed him on the idea that the new owner wanted to focus on the Postage and Packaging side of his business by having promotions to see increased sales in that area and make sure that the people of Didsbury know that that is what they do as many people just think that they are a local printer and a place to get photocopies done.

Mark came up with a brilliant plan to create a giant globe from cardboard and have delivery planes flying around it and delivery trucks driving along a road at the front of the window. Also there was lots of cardboard envelopes flying all around the window giving the globe a unique frame. After his plan was ok'd by the owner Mark got work and created the amazing display. It was a real head turner and many people have been seen stopping and looking at the display and of course the shop benefited from its popularity.

21st January 2017 - No Comments!

Why playing creates my most interesting work

“In my youth, passion drove me into very serious play; a kind of play I could never do now because I’m too well educated. There’s something wonderful about that form of youth. Where you can let yourself grow and play and be really a brat” Paula Scher

Like many creative people, Scher recognizes that often the best work comes from serious play. The unfortunate thing is that when we create good work from serious play and it becomes successful, then we tend to try and recreate moments of authentic spontaneity so that we can continue creating great work.  Well, trying to recreate a moment of spontaneous, uninhibited play that yields great results quickly causes us to become stiff, stale and as Scher says, solemn.

KEY TAKEAWAYS

1. START EMBRACING PLAY AND THE UNEXPECTED
2. TAKE ON JOBS THAT ARE A LITTLE BEYOND YOUR ABILITIES
3. DON’T BE AFRAID TO BE A FOOL AND EXPERIMENT
4. DON’T BE AFRAID TO START OVER
5. DON’T CLING TO SUCCESS
6. HELVETICA ISN’T AS GREAT AS PEOPLE THINK…

A client, HFL Engineering wanted some ideas to spruce up their tired looking brochure. Wanting to avoid anything too cheesy and cliche. I created these illustrations to tie in with the idea that complicated machine have beauty. I created these by simply playing with stock images of machine parts in photoshop.

21st January 2017 - No Comments!

Creating mood boards for Musion Technology

 

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[white_box] Oliver Gringrich
Art Director at Musion

"Suzanne Murphy worked as an intern at Musion MDH in autumn 2015 proving not only her dedication and vision, but also the ability to translate very complex briefs into mood boards and visual collateral. Suzanne specifically worked on three ideas for one of our key overseas clients, delivering three visually convincing moodboards that presented ideas and styles of our brief to the client. Suzanne has the ability to work fast, effectively and to understand very complex, time -specific visual styles into commercially viable presentations. It was an honour to have worked with Suzanne Murphy during her internship and I hope for continued collaboration. "

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