All Posts in Brochure design

21st January 2017 - No Comments!

Why playing creates my most interesting work

“In my youth, passion drove me into very serious play; a kind of play I could never do now because I’m too well educated. There’s something wonderful about that form of youth. Where you can let yourself grow and play and be really a brat” Paula Scher

Like many creative people, Scher recognizes that often the best work comes from serious play. The unfortunate thing is that when we create good work from serious play and it becomes successful, then we tend to try and recreate moments of authentic spontaneity so that we can continue creating great work.  Well, trying to recreate a moment of spontaneous, uninhibited play that yields great results quickly causes us to become stiff, stale and as Scher says, solemn.

KEY TAKEAWAYS

1. START EMBRACING PLAY AND THE UNEXPECTED
2. TAKE ON JOBS THAT ARE A LITTLE BEYOND YOUR ABILITIES
3. DON’T BE AFRAID TO BE A FOOL AND EXPERIMENT
4. DON’T BE AFRAID TO START OVER
5. DON’T CLING TO SUCCESS
6. HELVETICA ISN’T AS GREAT AS PEOPLE THINK…

A client, HFL Engineering wanted some ideas to spruce up their tired looking brochure. Wanting to avoid anything too cheesy and cliche. I created these illustrations to tie in with the idea that complicated machine have beauty. I created these by simply playing with stock images of machine parts in photoshop.