All Posts in “graphic design”
In today’s over-saturated world, businesses rely more than ever on having a strong brand in order to attract new customers and build long-lasting relationships with them.
But, what is branding, really?
Branding is much more than sticking your super sleek logo on every wall of your office and document you produce. It involves every aspect related to your business and the way your customers perceive and experience it. It is the way you attract and engage with others and the way you position yourself.
A good brand doesn’t just happen… it involves a well thought out and planned brand strategy which starts with defining who you are and what you stand for. Your brand is born at the very core of your business and it is transpired into every action you take; the way your staff act, how you show yourself online, the way you communicate with your customers, etc.
If you have a strong brand then it is more than likely that you have a loyal customer base that apart from keeping coming back to you, they also refer others to your products or services.
Branding is not only about making a promise of quality to customers anymore, it is about owning a piece of their hearts and minds. A clear and consistent brand provides value to your business that is beyond your physical assets. Take Apple for example; yes, their products are very innovative and efficient however, the reason why we are willing to pay any figure on their price tag is because we love Apple as a brand and we identify ourselves with what they represent.
A strong brand also creates trust by connecting with your customers emotionally; helping them know what to expect from you and making them feel good for engaging with you and not someone else.
Last but not least, your brand motivates and inspires your staff, giving them a reason to feel proud of being a part of your team and to work harder in order to achieve the goals you have set for them.
Loved this post. Tobias Van Schneider talks about his favourite type foundries on his blog
Here the list of foundries below however read his full article here and find out about some of his favourite fonts http://www.vanschneider.com/best-type-foundries-to-find-typefaces/
More resources & type foundries
As a business owner, you may have hundreds of concerns to address during your day-to-day workplace activities, so you might be tempted to ignore the need for expertly crafted graphic designs. However, utilizing professional graphic designs can be an integral step in the process of establishing and maintaining a successful business. The six points listed below emphasize how important graphic design is to your business.
Your company’s total brand image starts with a great logo and expands to every aspect of your business. The design needs to target your audience in a way that is functional, attractive, and professional. Your brand should provide an instant connection to the outstanding products and services that you offer, and you need an excellent graphic design to forge that kind of connection.
Your employees will be surrounded by stationary, company web pages, uniforms, publications, and more. If you want a happy and healthy workplace, your employees will need to band together behind the designs that you select to represent your brand. Building your company identity starts on the inside, so your employees must be committed to the brand. A good graphic design can strengthen that sense of commitment.
You want your company to make a great first impression on clients, vendors, and other entities – a logo for example only has a fraction of a second to make a first impression. A design that looks cheap will cast an unfavorable light on your business, and it can be difficult to break the impression that your company cannot afford a professional design.
The usefulness of graphic design extends beyond your logo and your website. Graphic design can produce visual aids that will help you communicate your ideas. An informative image can transmit ideas that cannot be expressed with words alone. You can use professionally designed images to create a positive impression and avoid misunderstandings.
Efficiency and Productivity
Badly designed graphics can negatively impact worker productivity and general workplace efficiency. Your website is the area of your business where signs of a bad design are most likely to be observed. A practical design should include useful features, such as easy navigation, legible fonts, and appropriate colors. A website with blinding colors, tricky fonts, or hidden navigation will be a headache for clients and employees.
Badly designed graphics can be very expensive. If you go for a cheap design, you might get a lackluster product that is not ready for print. If the design is not ready for print, you might end up spending more money on a new design. Additionally, a competent graphic designer will create a design that is not too expensive to produce. You do not want to spend a significant portion of your budget on a bad design. Fortunately, there are many modern methods, such as crowdsourcing, for obtaining professional and attractive designs.
Ignoring your organization’s graphic design needs can negatively impact clients, vendors, and employees. Utilizing an appropriate design can improve every aspect of your business. Consider the six reasons listed above before underestimating the importance of graphic design to your business.
Timeless Style from Simple Shapes
Geometric shapes like circles, spirals, triangles etc. They have an innate feel of perfection. When your mark consists of those shapes. When you do it nicely and correctly. You do get the feeling of perfection because the components of it are perfect. Once you become fluent in grinding you start noticing grids everywhere. That might be a curse or blessing. Gridding is a tool to to order your design as well as your life.
“In my youth, passion drove me into very serious play; a kind of play I could never do now because I’m too well educated. There’s something wonderful about that form of youth. Where you can let yourself grow and play and be really a brat” Paula Scher
Like many creative people, Scher recognizes that often the best work comes from serious play. The unfortunate thing is that when we create good work from serious play and it becomes successful, then we tend to try and recreate moments of authentic spontaneity so that we can continue creating great work. Well, trying to recreate a moment of spontaneous, uninhibited play that yields great results quickly causes us to become stiff, stale and as Scher says, solemn.
1. START EMBRACING PLAY AND THE UNEXPECTED
2. TAKE ON JOBS THAT ARE A LITTLE BEYOND YOUR ABILITIES
3. DON’T BE AFRAID TO BE A FOOL AND EXPERIMENT
4. DON’T BE AFRAID TO START OVER
5. DON’T CLING TO SUCCESS
6. HELVETICA ISN’T AS GREAT AS PEOPLE THINK…
A client, HFL Engineering wanted some ideas to spruce up their tired looking brochure. Wanting to avoid anything too cheesy and cliche. I created these illustrations to tie in with the idea that complicated machine have beauty. I created these by simply playing with stock images of machine parts in photoshop.