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Event branding and visual identity design

Like a company brand or an organastion's visual identity, event branding and visual identity design is made up of many elements including a logo, website, app, marketing materials, stage design, speakers, sponsors, and event swag. 

A branded event can help generate leads, build loyalty and credibility, and offer support. Attendees are more willing to buy into your brand promise and organisation values (and eventually, into your product or service) if you provide a valuable experience.

So, if you do your job well, people will have a good experience — which generates positive emotions — and will become customers or advocates for your brand or organisation.